Ajit Isaac Foundation,
3/3/2 Bellandur Gate, Sarjapur Road, Bengaluru 560103,
Karnataka, India
Sports and Society Accelerator: Promoting Active Living for a Healthier India
| Grantee | Grant ( ₹ Cr) |
Description | Start Date | End Date |
| Sports and Society Accelerator | 3.5 | Using sport and physical activity for social outcomes | Jan-2023 | Mar-2026 |
Introduction:
In a world where physical inactivity is on the rise, and its negative impact on health and economic development is well-documented, the Sports and Society Accelerator (SSA) has emerged as a beacon of change. SSA is on a mission to leverage the power of sports and physical activity to promote social outcomes, benefiting not only individuals but the entire nation. The World Health Organization (WHO) has set a target to reduce global physical inactivity by 15% by 2030, recognizing the importance of active living in creating healthier societies.
Purpose:
Led by Desh Gaurav Sekhri and Nandan Kamath, both seasoned professionals in the world of sports, SSA envisions a future where every child is engaged in play, and every Indian leads an active life. The organization’s core mission is encapsulated in “Mission 100/100,” aiming for universal participation in sports and physical activity by 2047 in India. SSA’s capacity-building programs and policy initiatives are shaped by the wealth of knowledge and experience brought by its leaders.
Project Highlights:
Economic Impact Assessment: SSA, in collaboration with Dalberg Advisors, is spearheading the “State of Play in India” initiative. This groundbreaking effort seeks to assess the economic impact of universal physical activity and sports participation in India. It underscores the multifaceted benefits of an active society.
Technology and Policy Integration: SSA is actively engaged with NITI Aayog on a report focused on utilizing technology to promote physical activity. This collaboration involves assisting in the formulation of policies related to sports and physical activity, aiming to create an environment conducive to active living.
Vision and Impact:
SSA’s vision extends beyond winning medals; it encompasses the development of a health-conscious society. By promoting sports and physical activity as a means to improve well-being and overall quality of life, SSA is addressing the critical issue of physical inactivity. The grant provided to SSA is a catalyst for initiatives that can positively impact the health, fitness, and overall socio-economic development of India. Through research, policy advocacy, and capacity-building programs, SSA is paving the way for a healthier, more active future for all Indians.